Search Engine Optimization (SEO) Course

Understanding the Basics

Familiarize yourself with the fundamental concepts of SEO, such as keywords, search engines, and ranking algorithms.

Learn how search engines like Google index and rank web pages based on various factors.

Keyword Research

Learn how to perform keyword research to identify the relevant search terms and phrases that people use to find products or services similar to what you offer.

Use tools like Google Keyword Planner, Ubersuggest, or SEMrush to discover valuable keywords with decent search volume and lower competition.

On-Page Optimization 

Learn how to optimize individual web pages to improve their visibility in search results.
Understand the significance of title tags, meta descriptions, headings (H1, H2, etc.), URL structure, and keyword placement within the content.

Search Engine Marketing

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. However, spending wisely or spending less for maximum result is key. This module will help you know your odds before lunching that paid marking on search engines.

Content Creation

Learn how to create high-quality, valuable, and engaging content that aligns with user search intent and addresses their queries.
Understand the importance of creating long-form content and incorporating relevant keywords naturally.

Technical SEO

Gain knowledge about technical aspects of SEO, such as website speed optimization, mobile-friendliness, crawlability, and indexability.

Learn about XML sitemaps, robots.txt files, and canonicalization to avoid duplicate content issues.

Backlinks and off-page SEO

Understand the significance of backlinks (links from other websites to yours) in SEO.

Learn about link building strategies, but focus on acquiring quality backlinks from reputable and relevant sources.

Local SEO

If you have a local business, learn about local SEO tactics to target users in specific geographic regions.

Set up and optimize your Google My Business listing and other local business directories.

Monitor and Analyse

Utilize tools like Google Analytics and Google Search Console to track website traffic, user behavior, and search performance.

Analyze data to identify opportunities for improvement and to refine your SEO strategy.

Requirements

Delivery Method

Instructor-led Live Sessions

Your instructors would introduce you to the course formally and share a summary of your journey during this course. There will be general classes as fixed and agreed upon by coursemates and instructors so everyone can meet in live sessions.

Videos

Our courses are filled with insightful videos you should watch to prepare you ahead for your live sessions as well as personal help. This is how you are able to learn the basics on a shorter schedule so we can do more interesting tasks and have your questions answered during live sessions.

Class Exercises & Assignments

You will have assignments from your instructor(s) and these are a necessity, they are an important part of your journey to becoming a SEO professional.

And then after class…

After properly completing this course, our students could do the following to mention a few. 

• Develop, implement and manage marketing campaigns
• Promote a company and its products and/or services.
• Enhance brand awareness within the digital space
• Drive website traffic and acquire leads/customers.
• Grow presence and audience in digital space
• Do influence marketing
• Conducting research and analyzing data to identify and define audiences
• devising and presenting ideas and strategies.
• compiling and distributing financial and statistical information of a campaign

Who is this course for?

• Individuals looking to start a Digital marketing career
• Marketers/Influencers who are willing to up their game
• Individuals looking to start their marketing agency
• Business owner that wants to grow their business